Using Fiverr To Build A Business (Full Guide)

Fiverr home screen showing the option to search for freelance services.

Fiverr is a great tool for businesses looking to hire freelancers to help with their projects. You can use the platform to outsource those tasks you don’t have the time or skills to do yourself. Knowing how to use Fiverr for your business is key to freeing up your time so you can focus on building and growing your business.

In this article, I’ll take a look at how to use Fiverr to grow your business, giving you some essential tips for finding the best freelancers. I also look at the additional features of Fiverr Business and whether it’s right for you.

Is Fiverr Good For Businesses?

Fiverr is good for businesses because you can find freelancers to help with a specific project or aspect of your business. Fiverr is an ideal place to outsource the tasks you don’t have the time or skills to do yourself. This allows you to focus on building and growing your business.

Fiverr is a flexible way to outsource recurring tasks. You can use the platform to connect with freelancers with specific skill sets and different levels of experience. There are some dos and don’ts when it comes to outsourcing on Fiverr though, but let’s first consider some of the benefits of using the platform to delegate tasks to others.

Quick Note: I’ll discuss the actual business side of the Fiverr platform later, and you can jump to it here. It used to be called Fiverr Business, but now it’s called Fiverr Pro.

Fiverr Is Ideal For Outsourcing Repetitive Or Time-Consuming Tasks

When you’re running a business, you should be focusing on the more strategic aspects of your business and business development. Using Fiverr to outsource smaller administrative or time-consuming tasks allows you to spend your time managing your business. Some tasks you might consider outsourcing on Fiverr include:

  • Data entry or even data analysis
  • Producing copy for your website that you just don’t have the time for right now
  • Hiring a virtual assistant to take on many different admin tasks

You can find a freelancer on Fiverr for just about any task you can imagine, and basic admin-type tasks are some of the easiest jobs to outsource. 

It’s A Good Source Of Freelancers With Specific Technical Skills

In addition to the tasks you don’t have the time to do, Fiverr is also a great place to outsource the work you don’t have the skills to do. If you’re running a small business, you might not have an in-house marketing department, graphic designer, or staff writers. But you can find freelancers with these skill sets on Fiverr.

Obviously you get what you pay for, and it’s unwise to trust your next big marketing project with a new seller with no reviews just because they’re offering the service for $5. But by doing some basic due diligence and shopping around on the platform, you’ll be able to find dozens of suitable candidates to choose from (more on hiring freelancers later).

Using Fiverr Is Flexible

You may not want or be in a position to hire a full-time employee. Fiverr gives you the flexibility to expand and contract your workforce as needed. This makes it ideal for one-off tasks or when you don’t have the budget to hire full-time employees.

By using Fiverr, you may also find a freelancer who works well with your business and produces high-quality work. If this happens, you can continue to work with them on future projects through the platform. This is easy to do, and it takes the burden off you in terms of onboarding and training a new employee. This can often work out cheaper in the end.

Fiverr Sellers Offer A Range Of Experience & Prices

When you’re looking for a Fiverr freelancer to help with a task, you’ll find there are a range of experience levels out there. This means there are also a range of rates to suit your budget. Regardless of the level of experience you choose, always be sure to check the seller’s rating and previous work.

Freelancers will have various ranks, and you’ll see these in the search results. They are as follows:

  • New Seller – The freelancer has minimal experience on the platform, but this doesn’t necessarily mean they’re not the right person for the job
  • Level 1 Seller – The seller has been on the platform for at least a few months, and likely has some 5-star reviews you can check out from previous buyers
  • Level 2 Seller – They’ve been on Fiverr for at least 4 months, and have had at least 50 orders
  • Top Rated Seller – These sellers have made a decent amount of money on the platform (at least $20,000), but that doesn’t guarantee you’ll get the best value for money

While these levels are no guaranteed indication of the seller’s quality, they serve as a useful guide of how long they’ve been using Fiverr and working with clients. It’s best to do your own due diligence no matter their seller level. This involves checking past reviews and reaching out to them before you press the buy button. 

Note: Unsure if Fiverr is the right choice for you? Check out our guide comparing the top freelancing marketplaces for more information!

How To Hire A Freelancer On Fiverr

Hiring freelancers on Fiverr can be a daunting process. With so many sellers, it can be tough to know how to differentiate between them and choose the right freelancer for your business’ needs. Below, I’ll go through everything you need to know to hire freelancers on Fiverr with confidence!

Search For What You Need

The first thing to do when hiring freelancers on Fiverr is to search for the services you need. You can do this easily using the search bar, but you can also look at all the categories and choose freelancers from the results that come up. But the search function is the best way to narrow things down.

You can refine your search using the following filters:

  • Category
  • Seller details (level, language and location)
  • Budget
  • Delivery time
  • Pro services
  • Local sellers
  • Online sellers (i.e. sellers that are currently active)

Reach Out To The Seller

When you find a freelancer you think is the right fit for your business, I suggest you reach out to them directly rather than placing an order through their gig. Most sellers will be willing to put custom offers together that are better tailored to your business’ needs.

Plus, this gives you a chance to see how the seller communicates and iron out any finer details about your project. Taking the time to do this can save you a lot of time and hassle later down the road!

It’s a fairly straightforward process to hire freelancers on Fiverr. But what are some top tips to ensure you work with the best person for the job?

Tips For Hiring Freelancers On Fiverr

Know What You’re Looking For

First, it’s important that you know exactly what type of service your business will need and how it needs to look when the work is complete. A good freelancer should be able to offer these details with confidence and provide samples of past work to ensure they are the right fit for your project.

Check Their Reviews

Secondly, look at their feedback from previous customers. This will give you an idea of how reliable and capable they are when delivering their services. If they’re an absolute beginner on Fiverr, they might not have many or any reviews. It’s then up to you to decide if that’s someone you want to take a chance on with your business.

Many new freelancers will be a great fit for your business, but they just don’t have the social proof yet. We all have to start somewhere! Reach out to them if you think they might be a good fit, and see if you can get some past samples of work to help you make a decision.

Understand Their Pricing

Finally, make sure that their pricing is reasonable and negotiable. Long-term relationships start with fair agreements on both sides. What reasonable pricing looks like for you will obviously depend on the nature of your business and the services you’re looking for.

Next, let’s discuss how to post a job listing on Fiverr that attracts the right kind of talent!

Tips For Posting A Job Listing On Fiverr

Posting a job on Fiverr can be a great way to bring in talented freelancers who may provide specialized or unique services, as well as provide you with some relief from the stress and time constraints of managing projects. However, it’s not the most common way of working with freelancers.

It’s far more common for buyers to use the search function and approach sellers directly through their gigs. Nonetheless, you may still wish to post a job request (this replaced the old Buyer Requests function). Below are some tips to do so successfully.

Be Clear About What You Need

Setting clear expectations upfront of what exactly it is that you need is key so that there are no misunderstandings later on. You get 2,000 characters to play with in the “What are you looking to get done?” section, so be sure to use them!

If you can explain to the seller exactly what you need, they are more likely to give you what you want. It’s a good idea to provide them with any additional information that may help them understand what you need. Doing this helps them assess whether they are the right person for the job. By clearly communicating your expectations at this early stage, you minimize the risk of issues arising later.

Aside from letting them decide if they’re right for the job, giving them all the info upfront also just minimizes the chances of you requiring revisions later down the line. This speeds up the entire process!

Communicate With The Seller Before Buying

I mentioned above that getting in touch with sellers before placing orders was a good idea, and the same applies if you’re posting a request. This way, you can figure out whether they are the right person for the task. If you’re unsure about any aspect of the seller’s process or their ability to do the job, ask them. It’s best to resolve these issues before buying the gig!

Most sellers will be fairly responsive when you ask questions, as they’re trying to land a sale after all. Plus, with the seller levels we discussed earlier, freelancers are incentivized to reply to messages promptly and to be courteous to buyers.

Provide Them With The Info They Need

Once you’ve decided to move forward with someone, provide the seller with all the information they need to complete the task. This includes filling out the order requirements in detail and providing any further information that might help things go smoothly.

Documents such as internal style guides or examples of previous work can be helpful too. Providing as much detail as possible helps the seller complete the job well!

Keep A Solid Line Of Communication

Finally, while the seller is completing the project, keep in contact with them. The seller should be comfortable contacting you if they require clarification or further information. This ensures they complete the gig to a high standard, and again this minimizes the chances of you requiring revisions.

Next, let’s discuss Fiverr Business, the platform’s system built specifically for businesses.

Fiverr Pro – A Tool Specifically For Businesses

The workplace has changed radically over the last few years. Remote work is now the norm, with teams collaborating across cities, countries, and the world. There has also been an increase in employees moving to freelance work, seeking greater flexibility. In turn, organisations have seen the advantages of a mobile workforce.

Fiverr developed Fiverr Pro (formerly Fiverr Business) in this context. It’s designed to service small remote teams by offering additional tools to manage freelancers and the project they’re working on. It allows you to access collaboration tools, vetted freelancers, and a personal executive assistant service. Let’s take a closer look at each of these features.

Note: Fiverr Business is now called Fiverr Pro, but it’s largely just a rebrand, and the features mentioned here still apply!

Centrally Manage Your Projects & Freelancers

Fiverr Business offers several collaboration tools that conveniently centralize communication, workflow management, and payments in a single dashboard. This helps you to seamlessly integrate the Fiverr freelancers you hire into your existing workflows and core team. You can add up to 50 co-workers to your account so they can also collaborate with the Fiverr freelancers.

With Fiverr Business, you can also save the profiles of freelancers you want to work with again in the future. This makes it super easy to keep track of the many freelancers you might have working on various projects.

Access To Vetted Freelancers

The other aspect that distinguishes Fiverr Business from the standard Fiverr platform is in its vetted freelancers. Before a freelancer can advertise their gig in the business catalog, Fiverr Business’ AI tools and customer success team review and approve their application.

Fiverr Business freelancers must meet several criteria, including having a level of professionalism and knowledge in their field. Fiverr expects vetted freelancers to offer a high level of service to their professional clients, exceeding expectations with the work they deliver.

As a result of this process, you can expect a high standard of work and reliability from the freelancers available on Fiverr Business. This can make it a smoother process than just using the standard Fiverr interface to hire freelancers.

Access To Your Own Success Manager

By signing up for Fiverr Business, you’ll also have access to your own personal Success Manager. This service helps with project management, administrative tasks related to your account, and finding the right freelancer for the job.

If you think any of these features would be useful for your business, then Fiverr Business is for you! It’s a great way to supplement your core workforce with freelancers anywhere in the world and ensure projects run smoothly. However, you don’t need a business account to hire freelancers, and not every business will benefit from having one.

Is Fiverr For Business Free?

Fiverr Business is free. An annual subscription used to cost around $149, in addition to gig fees. This meant that you would need to pay an additional fee to make use of Fiverr’s vetting system. However, Fiverr abolished this charge, making Fiverr Business free for all users.

Final Thoughts

Fiverr is a great platform for businesses looking for skilled freelancers. Fiverr Business is especially good for outsourcing time-consuming projects or tasks that require skills you don’t have. It also gives you access to vetted freelancers.

However, even without a Fiverr Business account, you can use Fiverr to help grow your business by getting access to quality freelancers in almost any industry! For more information about using the platform for your business, check out our guide to the benefits of Fiverr Business.

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