When creating your Fiverr gig description, there are some key things to avoid to ensure you appear to be the best possible candidate for a client’s project. Below, we’ve listed the most important things to avoid doing when making your Fiverr gig description.
8 things to avoid in your Fiverr gig description are:
- Using overly casual or unprofessional language
- Making unrealistic or exaggerated claims
- Not clearly stating what’s included in the gig
- Using vague or misleading titles
- Not mentioning any requirements
- Not proofreading or editing your gig
- Using irrelevant or unrelated keywords
- Copying or plagiarizing content
Below, we go into more detail about why your gig description is so important on Fiverr, and we’ll discuss each of the items above in more depth too. We’ll then give you some things to avoid including in your Fiverr gig description.
Why Your Fiverr Gig Description Is Important
Your Fiverr gig description is an important tool for attracting potential buyers and conveying information about your services. It’s the first thing that buyers will see when they come across your gig, and it’s the main way they will decide whether or not to purchase your services. A well-written and effective gig description can make the difference between a buyer choosing your gig over others, or moving on to a different seller.
Clear & Concise
A good gig description is clear, concise, and focused on the specific services and features included in the gig. It should outline the benefits and value that buyers can expect to receive from your services, and it should address any questions or concerns they might have.
Explanatory
It’s also important to include any requirements or guidelines that buyers need to follow in order to complete the gig successfully, as well as any additional options or extras that may be available for an additional fee. Including these things in the gig description answers some common questions a buyer might otherwise have. The fewer questions they have, the easier it will be for them to choose you for their project!
Show Off Your Skills
In addition to providing information about your services, your gig description is also an opportunity to showcase your skills and experience. Be sure to include any relevant skills or qualifications that you have and provide examples or testimonials to demonstrate your expertise. This will help build trust and credibility with potential buyers and increase the chances that they will choose your gig.
Overall, your gig description is a crucial element of your Fiverr profile, and it’s worth taking the time to write a clear and effective description that accurately reflects your skills and services. By following these tips, you can improve your chances of attracting buyers and securing more sales on Fiverr. But what should you avoid doing with your Fiverr gig descriptions?
8 Things To Avoid With Your Fiverr Gig Descriptions
1. Using Overly Casual Or Unprofessional Language
It’s important to strike a balance between being friendly and approachable, and maintaining a professional tone. Using language that is too casual or unprofessional can make you seem less credible and less trustworthy, so try to avoid being on either extreme end of the spectrum.
2. Making Unrealistic Or Exaggerated Claims
Avoid making claims that are impossible to fulfil or that are not backed up by your skills or experience. Exaggerating your abilities or services can lead to disappointment and negative reviews from customers, as they’ll find out pretty quickly if you’re not up to the job!
3. Not Clearly Stating What’s Included In The Gig
Be sure to clearly describe what is included in your gig, as well as any additional options or extras that may be available for an additional fee. This will help buyers understand exactly what they can expect from your gig, and prevent misunderstandings or disappointment.
4. Using Vague Or Misleading Titles
Your gig’s title is often the first thing buyers will see, so it’s important to choose a title that accurately reflects the content of your gig. Avoid using vague or misleading titles, as they can lead to confusion or disappointment as well.
5. Not Mentioning Any Requirements
If there are any specific requirements or guidelines that buyers need to follow in order to complete your gig, be sure to include them in your gig description. This will help ensure that buyers understand what is expected of them and it will make sure you can complete the gig without any delay.
6. Not Proofreading Or Editing Your Gig
A gig description with spelling and grammar errors can be off-putting to buyers and make you appear careless or unprofessional (not what they’re looking for in a freelancer!). Be sure to carefully proofread and edit your gig description to ensure that it is free of errors.
7. Using Irrelevant Or Unrelated Keywords
It’s important to use keywords in your gig description that accurately reflect the content of your gig, but you should avoid using irrelevant or unrelated keywords in an attempt to manipulate search rankings. This can lead to disappointment or frustration for buyers who are not interested in your gig, but are seeing it come up in the search results for an unrelated term.
8. Copying Or Plagiarizing Content
Plagiarism is a serious offense, and it can damage your reputation as a seller, or even lead to you losing your account. Be sure to write original and unique content for your gig descriptions, and avoid copying or plagiarizing content from other sources.
6 Things You Don’t Need In Your Fiverr Gig Description
1. Personal Information
It’s generally not necessary to include personal information such as your name, age, or location in your gig description. This information is typically not relevant to the gig itself, and can be included in your Fiverr profile or elsewhere if you really want to add it in (although we’d say your name is usually all you need).
2. A Long List Of Unrelated Skills Or Services
It’s fine to mention relevant skills or services that you offer, but avoid listing a long, unrelated list of skills or services in your gig description. This can be confusing and overwhelming for buyers, and it can dilute the focus of your gig.
3. A Detailed Personal History Or Biography
Your gig description is not the place to include a detailed personal history or biography. Instead, focus on describing the specific services and features included in the gig. However, you may wish to add a short section on what makes you qualified to offer these services.
4. Complicated Or Jargon-Heavy Language
It’s important to be clear and concise in your gig description, and to avoid using complicated or jargon-heavy language. This can be confusing or off-putting to buyers, and it can make it harder for them to understand what your gig is about.
5. Irrelevant Or Unrelated Images Or Graphics
While it can be helpful to include relevant images or graphics in your gig description to help illustrate your services or skills, avoid including irrelevant or unrelated images or graphics. These can be distracting and can dilute the focus of your gig.
6. Incomplete Or Vague Information
It’s important to provide complete and detailed information about your gig in your description. Avoid leaving out important details or being vague about what is included in the gig.
Want more great Fiverr tips to help you make more money with the platform? Check out my ebook here.
Final Thoughts
The main things to avoid with Fiverr gig descriptions include being unclear about what you’re offering, lying about the services you can provide, and not appearing professional. If you avoid these things, and bear in mind our tips for writing Fiverr gig descriptions (and our list of templates), you’ll be racking up orders in no time!
Chris is the creator of Freelance Ready. He originally started freelancing (on Fiverr) while at university, writing and editing website content. He created this website to share his freelancing experience and help others on their own self-employed journeys. He is now a freelance SEO consultant and content editor. You can learn more about Chris here.
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